Atletico Madrid has taken a step further from the playing field, presenting its international growth strategy to the Harvard Business School. The Spanish club, under the guidance of Simeone, has decided to share with students and professionals in the sector the secrets that have made it possible to transform the football market into a truly global business.
During the meeting, held on 22 October, marketing director Valerio Gori, a former Roma manager, illustrated how Atletico has built a brand capable of reaching over 100 million followers on social networks. Gori explained that the key to success lies in the ability to adapt communication to different markets, while maintaining a recognizable and coherent identity. The club also showed how the digital presence has been integrated with engagement initiatives, such as viral Christmas videos, press releases and even Fantasanremo, elements which have consolidated the relationship with the fans and expanded the fan base around the world.
The session was organized by the Harvard Business School Soccer Club, a student association that promotes the study of soccer as a business discipline. During the presentation, the students had the opportunity to delve deeper into Gori's professional path and discuss with him the challenges of managing a high-level club. The conversation also touched on how Atletico builds strategic partnerships and how social media management is an integral part of its overall marketing strategy.
The meeting demonstrated that Atletico Madrid is not just a football team, but a business model that integrates sport, brand and technology. The presentation received positive feedback from students, who recognized the importance of consistent communication and a strong digital presence in the world of modern football.
With this initiative, Atletico confirms its position of reference for companies that want to learn how to manage a sports brand in an effective and global way. In the near future, the club plans to continue developing new marketing strategies and strengthening its social presence, aiming to further consolidate its fan base and expand into emerging markets.