Lazio is about to change its technical sponsor: after the contract with Mizuno expired, Lotito's club accepted the offer from Hummel, the Danish brand. According to Corriere dello Sport, the agreement provides a value of around 5 million euros per year, with a duration that could reach until 2031, for a total of 20-25 million euros.
Mizuno has been a partner of the Biancoceleste team since 2022, but the new agreement with Hummel was seen as a strategic step to renew the team's image. Hummel, based in Aarhus, already has a strong presence in Europe: in addition to Lazio, it sponsors clubs such as Bournemouth, Sunderland, Coventry, Werder Bremen and Cologne, and has a long history of collaborations with top teams, including Real Madrid in the 1980s and 1990s.
The change of sponsor comes at a time when Lazio is involved in various transfer negotiations and in a race to consolidate its visual identity. The Danish company will bring its logo, featuring a stylized bee, on the team's uniforms for next season. Despite the presence of other proposals, including Kappa and Joma, the choice of Hummel was welcomed positively by the club, which sees this agreement as an opportunity for growth and strengthening of the brand.
With the arrival of Hummel, Lazio is preparing to present new shirts for next season, with a design that reflects the aesthetics of the new sponsor. The club, which has always focused on quality partnerships, will continue to monitor the impact of this change both on the pitch and on the market. The official signing of the contract is expected next week, after which the team will be able to start wearing the new uniforms and launch the associated promotional campaign.