New PSG striker FerranTorres recently signed a promotional contract with Italian brand Intimissimi, who chose the Spanish player as the face of their IUMAN men's line. The collaboration was revealed in an ad campaign featuring Torres wearing black and white boxers, fitted tops and poses that emphasize his athletic physique. The spot, shot in a setting reminiscent of a football locker room, incorporates game and warm-up elements to recall its sporting universe. The campaign slogan, “The best boxers, I have them,” reflects the humor of the attacker, who expressed his enthusiasm to join the brand’s team.
This announcement comes shortly after Torres' transfer from FC Barcelona to PSG, where he signed a contract until 2031. Upon his arrival, the player has already scored seven goals in eight appearances, showing a rapid adaptation to the French championship. Torres, 26, was also crowned world champion with Spain in 2026, after scoring the decisive goal in the final against Argentina. His popularity has therefore extended well beyond the pitch, making him an ideal ambassador for sports and fashion brands.
In addition to his partnership with Intimissimi, Torres is already associated with Under Armor, a testament to his media rise and brand profile. The Intimissimi campaign, which created a buzz on social networks, shows Torres in relaxed poses, punctuated with laughter, and highlights his role as “the best boxer”. The images were quickly shared on social platforms, generating notable excitement among the brand's fans and followers.
For PSG, the signing of Torres represents a strengthening of the attack and additional commercial value. The Parisian club has already benefited from its international profile and branding potential, as demonstrated by its partnership with Under Armour. With a contract extending until 2031, the club hopes Torres will continue to contribute both sportingly and promotionally. The next Ligue1 matches will be an opportunity to see how the Spanish player fully integrates into the team and to measure his impact on PSG's performance.