FCBarcelona has announced that the next edition of its collaboration with Spotify will feature the American artist Tyler,TheCreator as the protagonist of the shirt that the Barça team will wear in the Clásico on October 25 against RealMadrid. The new kit, which includes the logo of the urban fashion brand GOLFWANG, will be officially launched on Saturday, October 24 during the LigaF match between Barça Women and Granada, and will be available in official stores starting at €499.99.
This initiative, now in its ninth edition, once again unites football, music and fashion, but introduces an important novelty: Tyler,TheCreator not only contributes its brand, but also directs the graphic and audiovisual campaign that will accompany the launch. According to the vice president of the club's commercial area, JoanSoler, “the collaboration with Spotify continues to generate new connections between football, music and current culture” and highlights that the presence of the artist “contributes to projecting the image of Barça internationally.” For his part, Spotify's senior vice president of marketing, MarcHazan, noted that Tyler's involvement transcends the t-shirt design and extends to the entire experience, from the visual identity to the product collection and the event that will be held in Barcelona.
The release includes several limited versions. There will be 1,899 “Match” quality t-shirts, in addition to an ultra-exclusive edition of 22 units signed by the starting players of the two matches (the Classic and the women's match). 11 t-shirts signed by Tyler,TheCreator will also be offered, priced at €2,999.99 for the signed versions and €499.99 for the “Players Edition”. The collaboration will expand beyond the field of play with a collection of clothing and accessories developed together with Nike, which will transfer the visual identity of GOLFWANG to the Barça universe.
To commemorate the launch, Spotify will organize the “CopaDeGolf” on October 24, an event that will bring together music, football and fashion in the city. DJ YungTaco will headline the main set, accompanied by Bexnil, AluNuenga, Duna and Mushkaa. In addition, starting October 23, the special jersey will be available in the KONAMI eFootball video game, allowing users to select the Barça kit for their games.
With this collaboration, Tyler,TheCreator joins a long list of international artists who have starred in makeovers of the Barça shirt within the framework of its alliance with Spotify, along with OliviaRodrigo, EdSheeran, TravisScott, Coldplay, KarolG, TheRollingStones, Rosalía and Drake. The Clásico has already defined the special shirt and the expectation is growing among fans who hope to see Barça with a piece that combines sport, fashion and popular culture.