Real Madrid has incorporated Bernd Reichart, former CEO of the production company A22, to the club's business area. The hiring does not seek to reinforce the squad, but rather to strengthen the administrative structure of the white team.
Reichart, born in Scheidegg in 1974, was mainly responsible for the Super League campaign, the competition project that collapsed due to the lack of agreements between the federations and UEFA. During his tenure at A22, Reichart became the face of the attempt to reorganize European football and was the one who conveyed the idea to the media before Real Madrid, together with UEFA and the EFC, accepted the Champions League rules.
With the signing, Reichart will fill the vacancy that existed in the club's business area. His position will allow him to work directly with José Ángel Sánchez, general director of Real Madrid, and oversee the club's marketing, the operation of the Santiago Bernabéu stadium and sponsorship agreements. The incorporation occurs at a time when Florentino Pérez's leadership seeks to optimize the internal management and profitability of the club.
The signing of Reichart completes the transfer of a professional who, in recent years, was very close to Real Madrid's senior management. His experience in the entertainment industry and his knowledge of the media make him an ideal candidate to lead the club's commercial strategy.
With this hiring, Real Madrid reinforces its organizational structure and prepares to face the commercial and marketing challenges that current football demands. Reichart's new figure is expected to bring a fresh and strategic vision to the club's business, as the team continues to compete in the main European and national competitions.