The new shareholding group of Pitchwise Holdings has made its first visible appearance in the surroundings of Valencia Fútbol Club. BrookeElby, former player of the National Women's Soccer League (NWSL) and representative of the conglomerate that recently acquired 42% of the club's shares, attended the match between Valencia and Eibar on the eighth day of the F League. The match was held at the AntonioPuchades stadium, located in the Sports City of Paterna, and was broadcast on the Moeve platform.
Elby's trip to the Ciudad Deportiva comes just a week after the purchase operation that introduced Pitchwise Holdings into the Valencian shareholding was announced. The firm, made up mostly of American investors, has begun to consolidate its presence in the club's daily life, and Elby's attendance at the match is one of the first concrete steps in this new phase. By being in the box, the former player was able to closely observe the team dynamics and the club's organization, thus getting closer to the internal processes that were previously less accessible to external shareholders.
BrookeElby is not only a former professional player; She was also co-founder of the NWSL Players association, the organization that represents female soccer players in the American league. Her subsequent career has led her to work with companies dedicated to enhancing corporate performance and growth. In this sense, its presence in the stadium symbolizes Pitchwise's attempt to integrate its sports and business management expertise with Valencia's culture and operations.
On the day of the match, Elby's presence was confirmed by local media such as DeportesCopeValencia and MundoDeportivo, who reported his attendance at the AntonioPuchades box. Although the result of the meeting is not mentioned in the report, the visit of the representative of the new shareholder group is perceived as a gesture of commitment to the club and a sign that the new ownership is active and committed to the development of the team.
With the entry of Pitchwise Holdings into the shareholding, Valencia Fútbol Club is preparing for a stage of renewal and consolidation. Elby's involvement in the stadium and confirmation of his presence by local media indicate that the new shareholder structure is willing to be directly involved in the club's operations and culture. In the coming days, the group is expected to continue with initiatives that strengthen the club's infrastructure, squad development and relationship with fans, while keeping an eye on the team's performance in the F League and other competitions.