The German coach Hansi Flick has launched his official Instagram account and, in less than 24 hours, he has surpassed 800,000 followers, becoming the new digital phenomenon of the Catalans. The account, verified by the club, already has more than a million likes on its first publication and a dizzying growth that took it to 283,000 followers just one hour after opening it.
Flick introduced himself with a simple message in Catalan: "Hello, culers! I am very happy to share with all of you some moments of everyday life at Barça. Thank you very much for your support. Visit Barça." The post, accompanied by a photo of her wardrobe, has generated a wave of support that has led her to approach 900,000 followers in a matter of hours. In addition to the publication, the coach has shared two stories: one of welcome to the platform and another with a message of solidarity after the tragic train accident in Toledo, in which he expresses his condolences to the affected families.
Regarding his activity, Flick has maintained a fairly discreet profile. He has only followed 27 accounts, all of them related to the club: Barça's own and those of the 26 players on the squad. This strategy shows your intention to focus on the team and the fans without saturating your feed with excessive content.
The impact of his arrival on Instagram has been immediate, evidencing the great expectation that the new coach generates among fans. With the account already in full swing, Flick will continue sharing moments from the club's day-to-day life, while followers wait for more content and the evolution of his management at the Camp Nou.