The new stadium that will replace the famous Gianni Meazza, also known as San Siro, has been officially named Generali Stadium. The name, the result of a sponsorship agreement with the insurance company Generali, will come into force with the start of the 2031/2032 season, the year before the European Championships. The project envisages that both Inter and Milan will play in this facility, which will replace their current facility in Milan.
According to the sources, the economic agreement between the two companies and Generali should be worth around 25 million euros, a figure deduced from previous naming rights negotiations and from estimates published in the past. Despite the lack of precise details, the sum indicated is in line with market practices for stadiums of this size. The new stadium, in addition to representing an important modernization step for the Milanese clubs, will also be a symbol of collaboration between the two rival teams.
The Generali Stadium will be built on the same site as the old San Siro, maintaining its traditional central location in the heart of Milan. The structure has a capacity of approximately 70,000 seats, with cutting-edge facilities for spectators, players and television broadcasts. The aim is to offer a high-level experience for both fans and commercial partners, consolidating Milan's position as an important football hub on a European level.
For clubs, the construction of the new stadium represents an opportunity for economic growth and brand strengthening. Inter and Milan, who have historically shared the same facility, will now be able to manage the activities related to the new stadium separately, guaranteeing greater autonomy in operational and commercial decisions. Furthermore, the presence of an important sponsor name like Generali will strengthen the international visibility of the two teams.
The project is already under construction, with demolition and construction work planned for the next few years. The two companies have stated that they intend to respect the deadlines to ensure that the Generali Stadium is ready for the 2031/2032 season. With the European Championships approaching, the event will be an opportunity to celebrate the new era of Milanese football and to offer a modern stage to the upcoming European competitions.