HansiFlick, recently appointed coach of FCBarcelona, opened his official Instagram account and already has 283,000 followers. In his first message, he greeted the fans in a colloquial tone and received 443,000 likes, which demonstrates the great interest generated by the arrival of the former Bayern player and coach. The publication, which includes the phrase "Hello, culers! Moltes gràcies pel your support. Visca el Barça", has become one of the most commented posts of the week.
Flick's profile follows 27 accounts, including the club's official account and the 26 players that make up the squad. Unlike the large presence of other footballers on social networks, the coach still has a way to go to reach the 59.9 million followers of LamineYamal, who recently scored a back-heeled goal in a Barça training session and accumulated 71.7 million views. Among the comments from followers, suggestions stand out about possible central signings that the club could consider to strengthen its defense.
In the same conversation thread, players like JoskoGvardiol, with 1.9 million followers, and LukaModric, who shares photos with both City and the Croatian national team, are mentioned. Reference is also made to the admiration of the Italian MatteoBastoni for signing with Barça and to Flick's decision to trust the club's youth academy, as former coach Deco had done. In addition, Flick's profile includes 1.5 million snapshots with Inter and his family, showing a more personal side of the coach.
Among the players with the greatest presence on Instagram are LisandroMartínez, with 9.4 million followers, and the Brazilian Natan, with 335,000. Lisandro recently shared a video of LeoMessi's farewell with the Argentine team and expressed his love for the player, which reflects the footballer's passion for his country. This type of content demonstrates how social networks can serve as a tool for scouting and connecting with fans.
With the arrival of Flick, Barça seeks to reinforce its squad with the four most prominent centre-backs on the market, and the Instagram platform seems to become an additional source of information and analysis. Followers of the club and the coach are attentive to upcoming publications, which could reveal more details about possible signings and the strategy of the new Barça era.