FCBarcelona has announced that the next Clásico on the following day will feature the presence of Tyler, theCreator on the front of its shirts, continuing the collaboration with Spotify that has turned each match against Real Madrid into a parade of music icons. The American rapper will be the ninth artist to be represented on the chest of the Barça kit, following the initiative that was launched in the league match in October 2022.
The idea of incorporating an artist's logo on the shirt arose when the club was looking for a way to combine sport and pop culture. The first project was made with the Canadian rapper Drake, who at that time was leading the download charts on the music platform and whose image was printed on the Classic t-shirt that season. Since then, the campaign has become a tradition that celebrates the fusion between football and music, and each year an artist or group is chosen that reflects the current state of the music scene.
After Drake, the follow-up was the Spanish singer Rosalía, whose “Motomami” album logo adorned the shirt in March 2023. Next, the club invited the legendary RollingStones, who attended the game to see their own image on the fabric. Other artists who have participated in previous editions include Colombian KarolG, British band Coldplay, American rapper TravisScott, British singer EdSheeran and young star OliviaRodrigo. Each of them has contributed a distinctive touch to the kit, generating great interest among fans and the media.
The new design that will include Tyler, theCreator has been revealed in a brief presentation in which the club explained that the collaboration with Spotify will continue to be the basis of the initiative. The t-shirt, with the artist's logo on the chest, is expected to sell at premium prices, as has been common in previous editions. The objective is to continue promoting Barça's identity and, at the same time, offer a unique experience to fans who attend the stadium or watch the match on television.
With the addition of Tyler,theCreator, this day's Classic promises to be another show that unites two worlds: sports and music. Barça and Real Madrid fans will be able to enjoy a match that will not only be decided on the field, but will also celebrate the creativity and influence of the most relevant artists of the moment. Next week, the Camp Nou will witness a new edition of the shirt that, as always, will generate conversation and excitement throughout the football world.