Tony Bloom, the Brighton chairman who invested almost £10 million in Hearts last summer, has reiterated his ambition for the Tynecastle club to win the Scottish Premiership within the next decade. The investor, who also runs the data‑analytics firm Jamestown Analytics, said he would be “really disappointed” if Hearts failed to lift a league title during that period.
Bloom’s comments come ahead of Hearts’ return to Celtic Park on Sunday, the first time the club has played there since the dramatic title decider last season. Martin O’Neill’s side finished the 2025‑26 campaign as champions after beating Celtic on the final day, a result that left Hearts as the only Scottish team with access to Bloom’s analytics network. The club had topped the table from September but were overtaken by Celtic in the closing minutes of the season, ending a 66‑year wait for a league title.
The chairman told Sky Sports that the way the title race finished was “exceptionally disappointing” for both the club and himself. “We have to accept what happened, but we can’t be happy with how it ended,” Bloom said. When asked whether he still believes Hearts can become the first non‑Old Firm side to win the Premiership since 1985, he replied, “Absolutely. I’d be really disappointed if Hearts have not won the Scottish Premiership within the 10 years.”
Hearts have undergone significant changes since that loss. Derek McInnes was sacked, captain Lawrence Shankland and midfielder Cammy Devlin joined Rangers, and other key players such as Alexandros Kyziridis and Alexander Schwolow departed. The club turned to Jamestown Analytics to appoint Wouter Vrancken as head coach and brought in a host of new signings, including Calvin Miller, Malachi Fagan‑Walcott and Beau Reus. After a shaky start that saw defeats in European qualifiers and a league loss to Aberdeen, Hearts have recovered to sit third in the Premiership, three points behind Rangers and two behind Celtic, while also reaching the Conference League group stage and the League Cup semi‑finals.
Bloom said the club has moved on from the previous season’s disappointment and that the new coach and squad have set a hopeful tone for the campaign. “We’ve started reasonably well, brought in a lot of new players, and there’s a lot to play for this season,” he added. The upcoming match against Celtic will be a key test of whether Hearts can sustain their momentum and continue their push for a league title within Bloom’s decade‑long target.