Jesús Villajos, president of Sporting de Alcázar, has turned his passion for music into the basis of his sports management. With over twenty years of experience as a DJ and broadcaster, Villajos has brought the sound and atmosphere to every game, from the selection of “Thunderstruck” before kickoff to “Sweet Child O’ Mine” at the end. His career, which began with selling coffee and collecting glasses, has been built on a combination of work, studies and a constant thirst to be close to the media.
Sporting de Alcázar, founded in 1930 and defunct in 2015, came back to life thanks to the help of Villajos in 2015, when the club was still in its early stages. He did not arrive with the intention of being president, but to provide what he needed: social networks, music, public address systems and paperwork. The initial situation was complicated, with little social mass, few sponsors and trust eroded after the disappearance of other local teams. Villajos described the beginning as “a bit of an ass”, but he managed to make the four essential legs of the project – social mass, children, youth team and management continuity – work together, which led him to assume the presidency in 2020.
Since then, the club's budget has gone from around 30,000 euros to around 160,000, but Villajos maintains a realistic view of the money, considering it ephemeral and subject to management. Their goal is not simply to increase box office or television rights, but to use the Copa del Rey as a platform to consolidate a sustainable base. “Those of us who are here do it for the love of art,” he says, emphasizing that the team is made up of volunteers who contribute time and knowledge from different facets of their lives.
Sporting has prepared for the tie against Málaga with a strategic approach. Villajos explains that the club did not seek to accelerate sporting promotion, but rather to build a solid social mass in two or three years so that, when the opportunity arrived, the squad, the quarry and the management structure would have a firm base. The Copa del Rey, according to him, has been an unexpected acceleration of that process, generating momentum that has captured the attention of potential sponsors and partners.
As preparation continues, Villajos acknowledges that soccer takes up most of his time, but he keeps the focus on the challenge rather than the sacrifices. “The challenge is much more beautiful than the sacrifice,” he concludes. With the tie against Málaga as their next objective, Sporting de Alcázar advances with the conviction that passion and collective work can make their team “dance” in the Copa del Rey.