Spanish and Brazilian women's football has taken a more concrete step in their collaboration, with a delegation from the São Paulo Football Federation (FPF) that has traveled to Madrid and Barcelona to learn first-hand about the functioning of the F League and the management models of clubs such as Barça, Atlético de Madrid and Costa Adeje Tenerife. The visit, led by the president of the FPF, ReinaldoCarneiro, together with his vice president MauroSilva and the director of Women's Football KinSaito, occurs within the framework of a collaboration agreement signed in August 2024 in SãoPaulo, whose objective is to exchange knowledge and generate development opportunities for both federations.
During the week at the F League headquarters, Brazilian representatives attended sessions on commercial strategy, governance, legal framework and match organization. They were shown the planning and execution process of a professional match, attending the match between Atlético de Madrid and MadridCFF to observe the coordination and procedures that guarantee a quality day. In addition, the delegation visited FCBarcelona, where the club shared its business model, its commercial strategy and the sports organization of the women's first team, showing the infrastructure of the JoanGamper Sports City. In Madrid, Atlético de Madrid opened its Alcalá de Henares facilities to explain the evolution of its women's project, from its beginnings to the present, also addressing its marketing strategies and the point of view of the players.
The tour also included a session with SandroArrufat, director of Costa Adeje Tenerife, who explained the particularities of an independent women's club. The comparison of these three approaches allowed the São Paulo delegates to obtain a broad vision of the different structures that coexist in Spanish professional football and assess the possibilities of adaptation to the Brazilian reality.
This collaboration takes on special relevance with the next FIFA Women's World Cup that Brazil will host from June 24 to July 25, 2027, with SãoPaulo among the eight planned venues. The exchange with the F League aims to strengthen the structures of Brazilian women's football, increase its visibility and consolidate its growth, through training, knowledge transfer and the identification of joint projects. Both organizations seek to turn the agreement into concrete initiatives that involve both competitions and clubs, with the vision of creating long-term synergies and moving towards a more professional, sustainable and competitive women's football.