Olympique de Marseille has confirmed a major extension of its partnership with the fast food chain McDonald’s, thus strengthening its territorial roots in the South-East of France. The club announced that more than sixty McDonald's restaurants bearing the OM colors will remain official suppliers of the club for the coming season, continuing to display the Olympian logos and becoming meeting points for supporters before and after the matches.
The partnership, already well established for several years, allows restaurants to offer goodies in OM colors on match days, offering fans an immersive experience in their daily lives. OM underlined in its press release that this collaboration “is a commitment anchored in the territory, to bring the Olympian passion to life as close as possible to the supporters”. Both parties emphasize their shared attachment to the region and its people, making the McDonald's network an additional means of strengthening ties with the fan base.
This extension is part of the broader strategy of McDonald's, which became title partner of Ligue 1 in July 2024 for an initial duration of three seasons. The brand's presence in French football, and more particularly with OM, consolidates the links between the brand and the championship. Although the amount and precise duration of the new extension have not been disclosed, the announcement shows Marseille's desire to rely on partners strongly established in its territory.
For supporters, the news means that the Olympian colors will be visible in a vast network of restaurants in the South East, where they will be able to enjoy specific activities and benefits on match days. The partnership does not directly affect sporting performance, but it contributes to bringing the club's identity to life on a daily basis, by bringing the club's fans closer together even outside the Vélodrome.
At the start of the season, McDonald's will therefore continue to be present alongside OM, offering supporters privileged access to the club's products and events in more than sixty establishments. This collaboration strengthens the club's commitment to its territory and promises to keep Olympian passion at the heart of the lives of Marseille supporters.