Athletic Bilbao and the airline Vueling have extended their sponsorship agreement until 2030, after a relationship that began in 2018. The new agreement implies that the Vueling logo will appear on the left sleeve of the men's first team's playing shirt, replacing its previous position on the pants. The airline company will maintain its presence on the training pants, while the sponsor will be visible on the upper part of the garment that will be worn in official matches.
The first use of the new design will occur tomorrow at the Mestalla stadium, when Athletic faces Valencia. According to the information provided, the change in the position of the logo has been decided to reinforce the visibility of the sponsor in the area of the shirt, where exposure is greater during matches. The change also coincides with the presentation of a new aircraft customized with the red and white colors, which will be announced in the coming weeks.
Vueling has highlighted the importance of the collaboration with the club, pointing out that the airline has brought the red and white colors to more than seventy European destinations, with around 1,300 flights and more than 197,000 passengers. The company has stressed that the sponsorship with Athletic represents a way to connect with football fans and reinforce its presence in the Spanish and European market.
The agreement, which extends until 2030, consolidates the relationship between the club and the airline, which has been one of the longest in Spanish football. Athletic, for its part, will continue to have the presence of Vueling on the lower part of its kit, which guarantees visual continuity in the training garments. By signing this contract, the club ensures the stability of its main sponsor for the coming years, while Vueling reaffirms its commitment to sport and the promotion of its brand through sporting events and sponsorships.