Giuseppe DeLaurentiis, owner of Napoli, is seriously considering the possibility of selling the club. The idea is no longer a mere "if", but a concrete "when", especially if the offer of 2.2 billion euros presented by Rizzetta was authentic: rejecting it would have been a mistake.
DeLaurentiis bought Napoli from bankruptcy court in 2004 for 31 million, when the team was playing in Serie C. Within two decades he guided the club to Europe's top elite, winning two championships without having to recapitalize the club. Its business model was based on organic revenue growth and skilful player-trading: it resold players at the peak of their value, including Higuain, Osimhen, Cavani and Kvaran, reinvesting the proceeds to strengthen the squad. During his management, Napoli made more than one billion euros in sales and spent over 1.5 billion on purchases.
The blue club represents the most important asset in the portfolio of the DeLaurentiis family, whose parent company Filmauro recorded a turnover of 13 million euros in 2025 and 8 million in 2024. The capital gain deriving from the sale of the club could approach one billion. For this reason the entrepreneur is considering succession, choosing between family continuity and the monetization of a huge, now consolidated value.
Napoli's future will depend on DeLaurentiis' decisions and the ongoing negotiations. If the sale were to take place, the club could enter a new era of investors, while a possible stay in the family will guarantee the continuity of the growth and player-trading management strategies that have brought Napoli to the top of Italian and European football.