Real Madrid is affected by the controversy surrounding Kylian Mbappé following his comments about Mao Zedong, which have generated tensions with the Chinese government. The controversy not only impacts the footballer, but also the clubs that depend on his income from image rights, including the white club.
The Madrid club maintains in its contracts a percentage of the income generated by its players through image rights. In the case of Mbappé, whose advertising value is around 30 million euros annually, the dispute with the Chinese authority could reduce the part that the player receives and, therefore, the amount that Real Madrid receives. The reduction in this income would translate into less investment capacity and less visibility of the brand in a key market.
In addition to image rights, the sale of shirts constitutes an important source of income for the club. China accounts for approximately 15% of global Real Madrid shirt sales, and Mbappé's number 10 shirt is the best-selling in the country. With the ongoing controversy, there is a risk that the t-shirt's popularity could suffer, which would mean a loss of merchandising revenue.
The club has declared that the situation remains on "stand by" following Mbappé's apology and communication with the Chinese government. However, the relationship with the Asian market, which is particularly sensitive to public image, remains fragile. Real Madrid leaders are evaluating the possible financial and image repercussions that could arise in the coming months.
In the coming days, the club will continue to monitor the evolution of the situation in China and its effects on income from image rights and merchandising sales. Meanwhile, Real Madrid will continue working to mitigate any negative impact and preserve its position as one of the most valuable teams in the world.