On October 30, Atlético de Madrid held the third edition of its annual event “The Atleti that comes”, at the Metropolitano, where the club's strategic lines for the future are presented. The event brought together employees and managers under the direction of MiguelÁngelGilMarín, CEO, with the presence of CarlosBucero, General Director of Football, and ÓscarMayo, General Director of Revenue and Operations. The main objective was to unify criteria, evaluate financial and sporting health and chart a course of maximum institutional demand.
During the opening, GilMarín detailed the club's human capital structure, highlighting that the red and white social mass reached 170,000 members, with more than 61,500 subscribers at the SanBlas Stadium and a global community that exceeds 100 million followers. The CEO emphasized the need to modernize the facilities and processes without losing the traditional identity or the vocation of service to the fans, remembering that the club has five large shareholders and 22,000 small ones, and that the protection of collective sentiment is essential.
In the sporting field, CarlosBucero highlighted the performance of the youth team and the international franchises. The Academy managed to make thirteen of its teams league champions and ten players to make their debut in the first team last season; three remain on the squad (Esquivel, DaniMartínez and ArnauOrtiz) and eight have headed to professional football. Bucero stated that the success of the quarry is the result of years of solid work. MateuAlemany, responsible for men's professional football and with a year of experience at the headquarters, highlighted the internal solidity and structural stability as factors that differentiate Atlético from other European giants, describing it as “very special for its stability.”
ÓscarMayo closed the day with the commercial results, announcing that the Revenue and Operations area registered a record of 500 million euros in ordinary income during the last year, driven mainly by the commercial exploitation of the stadium and new sponsorship agreements. The future objective is to position itself as a top-8 club in the world in income and brand positioning.
The meeting concluded with a round table in which employees from different departments shared their experiences and emotional connection with the red and white colors, reinforcing the message that Atlético de Madrid moves forward with a clear and balanced vision between tradition and modernity.